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Mascara is the most-used and top-selling makeup product purchased in the past year, finds NPD.
June 22, 2022
By: Melissa Meisel
The use of makeup products is on the rise as women return to social life. This is based on findings from the 2022 “Makeup Attitudes and Usage Report” from market research firm The NPD Group. In fact, beauty consumers in the U.S. are back to their former makeup habits — or even kicking them up a notch — now that most mask requirements have been lifted and more people are returning to workplaces, travel and events. Additionally, 70% of makeup wearers have returned to previous routines or are ...
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